“In the home space, we’ve seen fewer influencer product collections than we have in fashion, but we expect this trend of influencer home product collections to continue to grow in the coming year.” This generates brand awareness and a desirability by entering into an authentic partnership,” said Stacy DeBroff, influencer marketing expert, CEO and founder of Influence Central. “Brands that partner with a prominent influencer to curate a product collection, regardless of the industry, not only tap into that influencer’s unique tastes but also leverage a built-in audience eager to view new products and shop. In recent years, the home industry has seen a steady growth of brand partnerships with noteworthy personalities, including content creators, celebrities, interior designers and artists to offer their signature product collections.Īccording to the AspireIQ The 2021 State of Influencer Marketing report, 96 percent of creators want deeper relationships with brands, including a role in improving their favorite brands’ products. Two gold lamp shade patterns are available on six different lamp bases and give homeowners an easy addition to room decor without the electrical work required to add a lighting fixture.Ī Growing Trend: Content Creator Collections The collection includes a chandelier featuring touches of bronze with crystals and a pendant light adding a subtle warm gold glow resonating from inside a white drum shade. Styles vary while offering unique designs, all with luxe highlights. The Inspire Me! Home Decor lighting collection showcases luxury chandeliers and pendant lights of gold and crystal, each meant to be a room’s focal point. Each fixture is intended to be a timeless statement piece, adding a ‘wow factor’ to a room.” “My go-to resource for most of my home lighting has always been Lamps Plus so that had to be the origin of my lighting collection. “Lighting is absolutely critical when designing a room to set the tone and mood,” Merhi said. “Having collaborated with Farah for several years, we know Farah’s social media audience turns to her for achievable luxury inspiration.” We launched the Inspire Me! Home Decor lighting collection to utilize her keen eye for luxury style and the daily expertise she shares with her massive audience,” said Dennis Swanson, founder and CEO of Lamps Plus. “Farah Merhi and her Inspire Me! Home Decor brand define luxury that can bring elegant touches to every home. Inspire Me! Home Decor lighting fixtures are manufactured exclusively by Lamps Plus. Lamps Plus, with Merhi’s curation and consultation, is expected to add more lighting fixtures to the Inspire Me! Home Decor collection in 2022.īased in Grand Rapids, Mich., Merhi has built a business of product lines across her website, retail and manufacturing partnerships. In this video and photos, Farah Merhi introduces the collection. See the Inspire Me! Home Decor lighting collection at /InspireMe. Lighting is available today with more products to become available through Dec. The initial release of the collection will feature 11 lighting fixtures and gold patterned lamp shades and luxe table lamps with the lamp shade patterns, all hand-selected by Merhi. The new Inspire Me! Home Decor lighting collection is now available at and Lamps Plus retail stores in seven western states. LOS ANGELES-( BUSINESS WIRE)-Lamps Plus, the nation’s largest specialty lighting retailer, today announced the launch of the exclusive Inspire Me! Home Decor lighting collection curated by Farah Merhi, celebrated home and family expert, popular social media content creator, author, entrepreneur and founder of the Inspire Me! Home Decor brand.
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